This was the only contrast ad, which mentioned Commissioner Selen’s opponent, run during Selen’s 2020 campaign. “Tayfun and I worked closely on the concept for this ad, which was based on public statements by his opponent which allowed us to quickly highlight a major difference between the two candidates,” said Lewin.
 
The video ad launched on October 24, 2020, just nine days prior to Election Day on Facebook, Instagram, and YouTube. It was viewed over 24,000 times by Facebook and Instagram users in Morris County. It was seen by YouTube users in Morris County over 87,000 times, with over 35% of those views delivered on television screens. The ad also appeared on the News 12 cable television station in Morris County during the final days of the election. It is a Finalist in the category of Best Online Video on a Shoestring Budget (Republican). The ad was shot (on an iPhone) and edited by Webster Lewin.
 
Lewin, a digital communications consultant with a background as a humorist. “I am a registered Independent and I am open to working with candidates of any political party in local races where national partisan politics should not be the focus. It should be about who is best prepared to do the work of the people”, said Lewin. He has lead digital strategies for various political races in New Jersey, including the 2019 Reed Award finalist Trad Jay Webber social media campaign, and the digital campaign of the 2014 Democratic nominee for the NJ-11 Congressional race. Lewin has over 25 years of experience leading brands and digital marketing agencies to succeed in digital communications, marketing, social media, augmented reality, and mobile applications. He is also known online as the Mask King of New Jersey (#MaskKingNJ).

About the Reed Awards:
Named after Campaigns & Elections founder Stanley Foster Reed, the Reed Awards are the most exacting awards in the political campaign industry. The Reeds embody excellence in political campaigning, campaign management, political consulting and political design.
 
Media Contact:
Webster Lewin, Founder and Lead Strategist
@WLOGLOBAL
201-323-0428
webb@wloglobal.com